Williams Stands by Custom Cleats Despite Fines

Caleb Williams continues to wear his custom cleats without covering the logo, drawing repeated fines from the league. The total penalties reached $35,823 over the past two weeks. He believes the footwear offers better safety features and chooses not to follow the requirement to tape over the branding.

Company Background

Caddix produces the cleats with technology designed to reduce torque on the knees and ankles. Roughly 40 other players in the league also wear the brand. Williams has no ownership stake or endorsement deal with the company, and the connection began when his trainer reached out about trying the product.

Historical Parallel

The situation echoes the actions of former Bears quarterback Jim McMahon, who faced a $5,000 fine during the 1985 season for wearing an unapproved headband. Williams has drawn similar attention for his refusal to comply with logo rules that limit visible brands to three approved manufacturers.