NFL1h ago
From Boardroom To Halftime: Jay-Z Heads To SoFi Stadium
Clues from recent shows and partnerships suggest the move was building for years.
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Longtime NFL Ties
Roc Nation has worked with the league since August 2019 as its live music entertainment strategist. The partnership began shaping the halftime show with the 2020 performance and continued through later editions. The same company now places its founder on the stage for Super Bowl LXI at SoFi Stadium.
Stadium Warm-Ups
Jay-Z joined his wife for three appearances on her 2025 tour, including stops at Mercedes-Benz Stadium on June 22 and Allegiant Stadium on July 26. Those shows marked the first joint performances in seven years and gave him fresh experience in large football venues ahead of the halftime slot.
Anniversary Run Leads To SoFi
After headlining in Philadelphia on May 30 and launching three Yankee Stadium shows on July 10, the anniversary celebrations expanded overseas. The schedule next brings an October 23 date at SoFi Stadium, the site of Super Bowl LXI, closing the loop from behind-the-scenes planner to featured performer.
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